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There are 150+ things to address when it comes to an aggressive SEO campaign. What we will try to do here is share 7 very important areas for you to work on. 1. Create relevant backlinks 2. Have an appropriate (not stuffed) amount of keywords in your content and H1 - H5 Tags 3. Properly fill out all of your website HTML tags 4. Try to increase user metrics such as: click-through-rate (CTR), bounce rate, pages visited, and session duration 5. Check to make sure your structured data is working 6. Claim, optimize and maintain your Google My Business listing 7. Make sure your website is designed for mobile users There are multiple areas to consider when it comes to website SEO. But addressing the 7 areas listed above will definitely get your website's SEO coding headed in the right direction.